Really well, as a matter of fact
July First visitors around the Rocket Landing 2% interactive game.
“Key performance indicator.” That’s business lingo for measuring how well we’re doing. Unlike many of the Bank’s departments, it’s easy to measure the Museum’s success: visitor numbers. Not to brag (Ha, who am I kidding?) we had 2,823 people visit the Museum on Canada Day. The following Sunday and holiday Monday yielded a further 933 and 756 visitors, respectively. Visitorship has stayed extremely healthy since then, averaging between 350 and 400 visitors a day. For the month of July and the first three weeks of August, that adds up to just over 25,000 visitors (wow). As an unfair comparison, the Currency Museum (as the Museum used to be called) pulled in just under 9,000 visitors for the same period in 2012. I say “unfair” because Ottawa had an unprecedented influx of tourists this summer. There was just so much going on. One day this month we recorded a whopping 902 visitors when “La Machine” roared through the neighbourhood. So, it would seem that when a giant, fire-breathing mechanical dragon-horse battles a two-story-tall spider near the Museum, it’s a boost for our attendance numbers. Or maybe it was our fine display of share certificates that was the draw. There’s just no way to tell.
We could not have been better placed to take advantage of the huge Canada Day crowds.
"La Machine", the French street theatre and animatronic beast-makers, presented one of their spectacular shows in Ottawa this summer.
Complicating these straightforward statistics is the attendance we recorded at our information kiosk on both Canada Day and Colonel By Day. Together, the two events drew 4,300 people to the kiosk. If you add this to the visitors in July, nearly 30,000 people (from all over Canada and the world) know we are here and have taken an interest in us—if only a mere 25,000 actually visited the Museum. It’s all good, and we couldn’t be happier with our first few weeks of business.
Colonel By Day. The Rideau Canal is still a big attraction. Our booth is up behind the Bytown Museum on the hill.
The military presence at Colonel By Day was purely of the historical re-enactment variety.
Once again, the temporary tattoos were amazingly popular with kids.
One key feature of the Museum was not available during these few weeks: the gift shop. Every museum needs a gift shop; it’s a traditional part of a family visit, but ours wasn’t going to be ready for opening day. We opened the doors at 10:00 on August 22. OK, it wasn’t Black Friday at the mall, but a very respectable number of visitors perused the items on the shelves on what turned out to be a miserably rainy day. We hit our targets on the following two days.
So, what’s the key performance indicator for the gift shop? To have a respectable day, the number of transactions should equal 8 per cent of the number of visitors to the Museum. This sounds pretty paltry, but the gift shop is not mandated to turn a profit. Its purpose is more closely related to the Museum’s mandate. The gift shop is a last chance for visitors to ask questions and to solidify or broaden their experience. It’s one more space for conversations about the Bank and the economy and is considered an “experience augmentation.” However, we still want you to buy stuff!
The only cute stuffed animal you can buy here is one seen on our money. We don’t sell monkeys or bunnies.
We’ll even sell you some used money.
The priciest things in the shop are these hand-painted, cast-iron mechanical coin banks.
I will say again just how happy we are with our first few weeks of operation. The good reviews are rolling in, and we’re already well on our way to meeting our visitorship targets for 2017. Yay!
The worst review we saw was one star from a guy who reviewed us in May. Not bad for a closed museum!
We want to hear from you! Do you have an idea for a blog post you’d like to see?
Content type(s):
Blog posts
The Museum Blog
September 16, 2021
A mythic metal: Some stories of gold coins
By: Krista Broeckx
In 1896, three enterprising men struck gold in the Klondike region of the Yukon. Their story is just one of many that illustrates the allure of gold through the ages.
Content type(s):
Blog posts
September 2, 2021
Virtual Worlds. Real Economies.
By: Adam Young
The economies in modern, complex video games can teach gamers a lot about decision making and financial literacy.
Content type(s):
Blog posts
Subject(s):
Economy,
Social studies
Grade level(s):
Grade 09 / Secondary 3,
Grade 10 / Secondary 4,
Grades 11 and 12 / Secondary 5 and CEGEP
August 19, 2021
Fur Trade Economics
Over its 350-year lifespan, the Hudson’s Bay Company has had an enormous impact on Canada’s economy and how the nation was settled.
Content type(s):
Blog posts
Subject(s):
Economy,
History,
Social studies
Grade level(s):
Grade 05,
Grade 06,
Grade 07 / Secondary 1,
Grade 08 / Secondary 2,
Grade 09 / Secondary 3,
Grade 10 / Secondary 4,
Grades 11 and 12 / Secondary 5 and CEGEP
June 30, 2021
The house the Bank of Canada built
By: Graham Iddon
The Bank of Canada head office is two structures: the stone cube on Wellington Street and the glass structure that it is nestled into. Both are significant architectural landmarks.
Content type(s):
Blog posts
June 3, 2021
Value is in the Eye of the Consumer
By: Graham Iddon
Supply and demand is part of the very bedrock of an economy. It's what generates the price of any product or service.
Content type(s):
Blog posts
Subject(s):
Economy,
Financial literacy,
Social studies
Grade level(s):
Grade 07 / Secondary 1,
Grade 08 / Secondary 2,
Grade 09 / Secondary 3,
Grade 10 / Secondary 4,
Grades 11 and 12 / Secondary 5 and CEGEP
April 30, 2021
Mishap on the dollar
By: Graham Iddon
An image of a river of logs floating behind Parliament Hill has long lived in Canadian collective memory thanks to a bank note, the Scenes of Canada $1 bill.
Content type(s):
Blog posts
March 23, 2021
The Last Smokestack
By: Graham Iddon
Putting an industrial facility on a bank note is not a casual decision. At the end of the 1960s, such places were earning a bad reputation for pollution. There was actually a good reason for this choice, but it wasn’t obvious to many Canadians.
Content type(s):
Blog posts
February 26, 2021
Playing with Economy
By: Graham Iddon
There might be only a handful of basic game formats, but there is an infinity of variations—a surprising number of which require the skills we need to manage our daily economic lives.
Content type(s):
Blog posts
Subject(s):
Economy,
Financial literacy,
Math,
Social studies
Grade level(s):
Grade 03,
Grade 04,
Grade 05,
Grade 06,
Grade 07 / Secondary 1,
Grade 08 / Secondary 2,
Grade 09 / Secondary 3,
Grade 10 / Secondary 4,
Grades 11 and 12 / Secondary 5 and CEGEP
January 4, 2021
Economic Opportunity Costs
By: Graham Iddon
With his superpowers, Peter Parker would no doubt do a fabulous job of tiling his kitchen backsplash. But as Spider-Man, he has more valuable things to do with his time.
Content type(s):
Blog posts
Subject(s):
Economy,
Financial literacy,
Social studies
Grade level(s):
Grade 08 / Secondary 2,
Grade 09 / Secondary 3,
Grade 10 / Secondary 4,
Grades 11 and 12 / Secondary 5 and CEGEP
November 30, 2020
How Many Groats Are in a Noble?
By: Graham Iddon
For daily users of modern money, getting an understanding of the old British system of currency can be an act of confusion and wonder. But it’s also a peep into 13 centuries of European numismatic history.
Content type(s):
Blog posts
