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    Needs or wants? That is the question!

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How’re We Doing So Far?

By: Graham Iddon


September 12, 2017

Really well, as a matter of fact

July First visitors around the Rocket Landing 2% interactive game.

“Key performance indicator.” That’s business lingo for measuring how well we’re doing. Unlike many of the Bank’s departments, it’s easy to measure the Museum’s success: visitor numbers. Not to brag (Ha, who am I kidding?) we had 2,823 people visit the Museum on Canada Day. The following Sunday and holiday Monday yielded a further 933 and 756 visitors, respectively. Visitorship has stayed extremely healthy since then, averaging between 350 and 400 visitors a day. For the month of July and the first three weeks of August, that adds up to just over 25,000 visitors (wow). As an unfair comparison, the Currency Museum (as the Museum used to be called) pulled in just under 9,000 visitors for the same period in 2012. I say “unfair” because Ottawa had an unprecedented influx of tourists this summer. There was just so much going on. One day this month we recorded a whopping 902 visitors when “La Machine” roared through the neighbourhood. So, it would seem that when a giant, fire-breathing mechanical dragon-horse battles a two-story-tall spider near the Museum, it’s a boost for our attendance numbers. Or maybe it was our fine display of share certificates that was the draw. There’s just no way to tell.

We could not have been better placed to take advantage of the huge Canada Day crowds.

"La Machine", the French street theatre and animatronic beast-makers, presented one of their spectacular shows in Ottawa this summer.

Complicating these straightforward statistics is the attendance we recorded at our information kiosk on both Canada Day and Colonel By Day. Together, the two events drew 4,300 people to the kiosk. If you add this to the visitors in July, nearly 30,000 people (from all over Canada and the world) know we are here and have taken an interest in us—if only a mere 25,000 actually visited the Museum. It’s all good, and we couldn’t be happier with our first few weeks of business.

Colonel By Day. The Rideau Canal is still a big attraction. Our booth is up behind the Bytown Museum on the hill.

The military presence at Colonel By Day was purely of the historical re-enactment variety.

Once again, the temporary tattoos were amazingly popular with kids.

One key feature of the Museum was not available during these few weeks: the gift shop. Every museum needs a gift shop; it’s a traditional part of a family visit, but ours wasn’t going to be ready for opening day. We opened the doors at 10:00 on August 22. OK, it wasn’t Black Friday at the mall, but a very respectable number of visitors perused the items on the shelves on what turned out to be a miserably rainy day. We hit our targets on the following two days.

So, what’s the key performance indicator for the gift shop? To have a respectable day, the number of transactions should equal 8 per cent of the number of visitors to the Museum. This sounds pretty paltry, but the gift shop is not mandated to turn a profit. Its purpose is more closely related to the Museum’s mandate. The gift shop is a last chance for visitors to ask questions and to solidify or broaden their experience. It’s one more space for conversations about the Bank and the economy and is considered an “experience augmentation.” However, we still want you to buy stuff!

The only cute stuffed animal you can buy here is one seen on our money. We don’t sell monkeys or bunnies.

We’ll even sell you some used money.

The priciest things in the shop are these hand-painted, cast-iron mechanical coin banks.

I will say again just how happy we are with our first few weeks of operation. The good reviews are rolling in, and we’re already well on our way to meeting our visitorship targets for 2017. Yay!

The worst review we saw was one star from a guy who reviewed us in May. Not bad for a closed museum!

We want to hear from you! Do you have an idea for a blog post you’d like to see?
Content type(s): Blog posts

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The Museum Blog

February 3, 2022

Queen of the bank notes

By: Graham Iddon


Few of us have ever met her, and it’s likely none of us are even remotely related to her. Yet, Canadians have carried her picture in their wallets for generations now. She’s Queen Elizabeth II and has been our monarch for over 70 years.
Content type(s): Blog posts Subject(s): History
December 22, 2021

New acquisitions–2021 edition

By: David Bergeron


The Bank of Canada Museum is responsible for the National Currency Collection, and part of its mandate is to foster and develop that collection. Despite the challenges of collecting during a pandemic, curators at the Bank of Canada Museum have acquired some unique artifacts—including some that document the pandemic itself.
Content type(s): Blog posts
December 2, 2021

The true value of money

By: Graham Iddon


Photo collage, old bank notes and coins, gold nuggets and a computer component.
What is money—when you really stop to think about it? To understand how money works, and what it ultimately represents, we need to strip it down to its very basic function.
Content type(s): Blog posts Subject(s): Economy Grade level(s): Grade 07 / Secondary 1, Grade 08 / Secondary 2, Grade 09 / Secondary 3, Grade 10 / Secondary 4, Grades 11 and 12 / Secondary 5 and CEGEP
November 16, 2021

The 1911 silver dollar

By: David Bergeron


In front of a set of coins in a case, two coins, one lead, one silver, each with identical wreaths of maple leaves.
The 1911 silver dollar has a history to match its prestige, and it now has a permanent home in the National Currency Collection of the Bank of Canada Museum.
Content type(s): Blog posts
October 21, 2021

Moving mountains

By: Graham Iddon


Collage, bank note details, green, face of middle-aged woman, mountains and large number 20.
The $20 bill of 1969 was the prototype of the Scenes of Canada note series. Yet, as more notes were designed, the theme—and the $20 note itself—would change.
Content type(s): Blog posts
September 16, 2021

A mythic metal: Some stories of gold coins

By: Krista Broeckx


In 1896, three enterprising men struck gold in the Klondike region of the Yukon. Their story is just one of many that illustrates the allure of gold through the ages.
Content type(s): Blog posts
September 2, 2021

Virtual Worlds. Real Economies.

By: Adam Young


A cartoon astronaut waves in front of a logo of the game.
The economies in modern, complex video games can teach gamers a lot about decision making and financial literacy.
Content type(s): Blog posts Subject(s): Economy, Social studies Grade level(s): Grade 09 / Secondary 3, Grade 10 / Secondary 4, Grades 11 and 12 / Secondary 5 and CEGEP
August 19, 2021

Fur Trade Economics

By: David Bergeron, Graham Iddon, Krista Broeckx


Photo collage, yellowed document with writing, tokens, carved stick, silver beaver trinket.
Over its 350-year lifespan, the Hudson’s Bay Company has had an enormous impact on Canada’s economy and how the nation was settled.
Content type(s): Blog posts Subject(s): Economy, History, Social studies Grade level(s): Grade 05, Grade 06, Grade 07 / Secondary 1, Grade 08 / Secondary 2, Grade 09 / Secondary 3, Grade 10 / Secondary 4, Grades 11 and 12 / Secondary 5 and CEGEP
June 30, 2021

The house the Bank of Canada built

By: Graham Iddon


Building, old, square, stone building surrounded by 2 glass towers.
The Bank of Canada head office is two structures: the stone cube on Wellington Street and the glass structure that it is nestled into. Both are significant architectural landmarks.
Content type(s): Blog posts
June 3, 2021

Value is in the Eye of the Consumer

By: Graham Iddon


Collage, money, graphs and people playing with hula hoops.
Supply and demand is part of the very bedrock of an economy. It's what generates the price of any product or service.
Content type(s): Blog posts Subject(s): Economy, Financial literacy, Social studies Grade level(s): Grade 07 / Secondary 1, Grade 08 / Secondary 2, Grade 09 / Secondary 3, Grade 10 / Secondary 4, Grades 11 and 12 / Secondary 5 and CEGEP
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