Really well, as a matter of fact
“Key performance indicator.” That’s business lingo for measuring how well we’re doing. Unlike many of the Bank’s departments, it’s easy to measure the Museum’s success: visitor numbers. Not to brag (Ha, who am I kidding?) we had 2,823 people visit the Museum on Canada Day. The following Sunday and holiday Monday yielded a further 933 and 756 visitors, respectively. Visitorship has stayed extremely healthy since then, averaging between 350 and 400 visitors a day. For the month of July and the first three weeks of August, that adds up to just over 25,000 visitors (wow). As an unfair comparison, the Currency Museum (as the Museum used to be called) pulled in just under 9,000 visitors for the same period in 2012. I say “unfair” because Ottawa had an unprecedented influx of tourists this summer. There was just so much going on. One day this month we recorded a whopping 902 visitors when “La Machine” roared through the neighbourhood. So, it would seem that when a giant, fire-breathing mechanical dragon-horse battles a two-story-tall spider near the Museum, it’s a boost for our attendance numbers. Or maybe it was our fine display of share certificates that was the draw. There’s just no way to tell.
Complicating these straightforward statistics is the attendance we recorded at our information kiosk on both Canada Day and Colonel By Day. Together, the two events drew 4,300 people to the kiosk. If you add this to the visitors in July, nearly 30,000 people (from all over Canada and the world) know we are here and have taken an interest in us—if only a mere 25,000 actually visited the Museum. It’s all good, and we couldn’t be happier with our first few weeks of business.
One key feature of the Museum was not available during these few weeks: the gift shop. Every museum needs a gift shop; it’s a traditional part of a family visit, but ours wasn’t going to be ready for opening day. We opened the doors at 10:00 on August 22. OK, it wasn’t Black Friday at the mall, but a very respectable number of visitors perused the items on the shelves on what turned out to be a miserably rainy day. We hit our targets on the following two days.
So, what’s the key performance indicator for the gift shop? To have a respectable day, the number of transactions should equal 8 per cent of the number of visitors to the Museum. This sounds pretty paltry, but the gift shop is not mandated to turn a profit. Its purpose is more closely related to the Museum’s mandate. The gift shop is a last chance for visitors to ask questions and to solidify or broaden their experience. It’s one more space for conversations about the Bank and the economy and is considered an “experience augmentation.” However, we still want you to buy stuff!
I will say again just how happy we are with our first few weeks of operation. The good reviews are rolling in, and we’re already well on our way to meeting our visitorship targets for 2017. Yay!
The Museum Blog
The Adventure of Exhibit Planning III
By: Graham Iddon
During the planning stages stamping the word ‘final’ on any given aspect of a travelling exhibition can seem less of a directive and more of an overly optimistic suggestion.
Notes from the Collection: Recent Acquisitions II
By: Paul S. Berry
This month’s selections highlight various areas of Collection development. These include what are called financial instruments: items such as stocks, bonds shares and other articles that represent a contract to deliver money in some manner.
Museum Reconstruction - Part 1
By: Graham Iddon
In early February, a small group from the Bank’s Communications Department booked a brief tour of the main floor and first basement at the Wellington Street head office. It’s still in the demolition phase of the renovation.
Notes from the Collection: Notgeld, Emergency Money from Interwar Europe
Notgeld, German for emergency money, first appeared at the beginning of World War One and was issued until 1924. Through these notes we can see the entire story of Germany’s experience with out-of-control inflation between the wars.
Notes From the Collection: Recent Acquisitions
By: Paul S. Berry
Before the Museum closed, and the Collection moved to Gatineau, the curators regularly hosted a show and tell session for staff to see new acquisitions. With the help of the Museum’s new blog, that tradition will continue; only now, you too will be able to see and learn about some of the brilliant new stars in the Collection. Get out your sunglasses!
We’re the Currency Museum, not the Mint
By: Graham Iddon
If we had a nickel for every time people asked questions like that, we’d have… Well, I suppose we have roughly that number of nickels already; we have a long history as a currency museum after all. When the museum was open, somebody would ask a similar question several times a week.
Notes from the Collection: Moving Forward
By: Raewyn Passmore
After four months in our new digs the Collections Team is starting to settle in. But even though most of the boxes have been unpacked there is still a lot of work to do. In 2014 we will be collaborating with the Exhibitions Team on travelling exhibits and coming up with ideas for the new museum space.
Notes from the Collection: A Buying Trip to Toronto
By: Paul S. Berry
Recently, from October 3 to 5th, collections staff were at the Toronto Coin Expo, held at the Toronto Reference Library on Yonge Street. The show boasts informative lectures, a large auction of coins, tokens and paper money as well as a showroom, called a bourse, where dealers greet clients and buy and sell material.
Director’s chair : A little help from our friends
By: Ken Ross
In one of my favourite cinematic moments, the 11 year-old chess prodigy, Josh Waitzkin, imagines sweeping the pieces off a chess board in order to help him think more clearly about an important game of chess. It is a championship game and he is on the brink of winning it all.
The Cases are Almost Empty
By: Graham Iddon
For the first time since they went into their cases in 1980, over 2000 coins, notes, beads and shells are coming back out. The Museum’s curatorial staff are busily pulling panels from cases, placing coins into specially prepared drawers and sliding notes into acid-free Mylar envelopes.