Skip to content
  • FR
FR
  • About us
    Building, illuminated glass towers on either side of an old, square, stone building.

    About us

    We're here to help you understand what the Bank of Canada does and how it matters to you.

    About the Bank of Canada

    Find out what the Bank does, who runs the Bank and how it is separate from the political process.

    Connect with us

    We'd love to hear from you! Contact us by email, phone or mail—or join us on social media.

  • Visit

    Visit

    • Plan your visit
    • Accessibility and special needs
    • Code of conduct
    • COVID-19 protocols

    Plan your visit

    Here's what you need to know, how to make the most of your visit and where to find us.

    Luck and Lore

    Discover the spiritual, the ceremonial, the superstitious uses we have for money and the surprising roots of some very familiar traditions.

  • Explore

    Exhibitions

    • Permanent exhibition
    • Special exhibitions
    • Travelling exhibitions
    • Past exhibitions

    Blog

    Collection

    • About the Collection
    • Collection Services
    • Canadian Bank Notes Series
    • Search the Collection

    Army bills: Funding the War of 1812

    In 1812, British North America had no banks and little currency. With the prospect of war drying up supplies of coins, the government of Lower Canada decided to issue legal tender notes called “army bills” to pay for troops and supplies.

  • Learn

    Learn

    • Activities and games
    • Education blog
    • External resources
    • Lesson plans
    • School programs
    • Video discussion guides

    Needs or wants? That is the question!

    Do you need it, or do you want it? That’s an important question to ask before buying anything. This activity is designed to teach kids how to prioritize their needs and wants, and how to make informed choices when shopping.

    Teaching the green economy

    From windmills and solar panels to electric cars, signs of the green economy are all around us. Check out our resources for how to teach about the green economy.

  • Home
  • The Museum Blog

Museum Reconstruction – Part 7

By: Graham Iddon


April 11, 2017

Say hello to our new logo

Corporate logos are everywhere. They are so prevalent and deceptively simple that we often don’t recognize that they are extraordinarily sophisticated little symbols that carry a disproportionate amount of communication responsibility. For good reason, logo design is an elite field of an already complex business; the brainiest of all graphic design. To quote legendary graphic designer Paul Rand:

The principal role of a logo is to identify, and simplicity is its means... Its effectiveness depends on distinctiveness, visibility, adaptability, memorability, universality, and timelessness.

That’s a tall order. It’s all about identity, and part of the process of rebuilding a museum like ours is to rebuild its identity. The logo is a key feature and becomes nearly as important as the design of the museum itself because the logo is often the first impression that people will get of it. If our sophisticated new museum has a logo that looks like it belongs on a box of breakfast cereal, we may have difficulty attracting an audience. Conversely, it is possible to have a logo that is too impressive, that promises too much. Mr. Rand speaks again:

A logo derives meaning from the quality of the thing it symbolizes, not the other way around.

In the case of our logo development, many questions needed to be answered. Does it reflect our content? Is it memorable? Is it unique? Will it work alongside the Bank of Canada logo? Does it evoke our building? Can it work in multiple sizes? Does it make me look fat? OK, that last one’s pretty low on the list, but all the demands made upon this humble little design are a bit mind-boggling.

logo

This highly adaptable design can be tilted, shifted, stretched and overlaid in many different ways and colours for any number of uses.

And here it is. What do you think? Nice, eh? We like it. It’s a very flexible design and right now our graphics team is busy adapting it to a dozen different uses and formats. We believe it will serve us a long time and now we just have to make sure our new museum will be up to our logo’s standard. No problem there.

We want to hear from you! Do you have an idea for a blog post you’d like to see?
Content type(s): Blog posts

The Museum Blog

November 27, 2020

Understanding Money: Common Questions

By: Nathan Sells


Ever wondered who decides what goes on Canadian coins or bank notes? Or why our coins have certain names and our notes are different colours? Use this guide to help answer some of your money-related questions!
Content type(s): Blog posts Subject(s): Business and careers, Economy, Financial literacy, Health, Social studies Grade level(s): Grade 01, Grade 02, Grade 03, Grade 04, Grade 05, Grade 06, Grade 07 / Secondary 1, Grade 08 / Secondary 2, Grade 09 / Secondary 3, Grade 10 / Secondary 4, Grades 11 and 12 / Secondary 5 and CEGEP
November 2, 2020

Teaching Economics During the COVID-19 Pandemic

By: Adam Young


Authentic, teachable moments show students how the Bank of Canada is helping the economy navigate the COVID-19 pandemic.
Content type(s): Blog posts Subject(s): Business and careers, Economy, Geography, Social studies Grade level(s): Grade 09 / Secondary 3, Grade 10 / Secondary 4, Grades 11 and 12 / Secondary 5 and CEGEP
October 21, 2020

The Story Behind the Engraving

By: Graham Iddon


The men on the back of this bill were part of a small community of families, a summer hunting camp called Aulatsiivik on Baffin Island.
Content type(s): Blog posts
October 5, 2020

If I Had a Million Dollars…I’d Be Reasonably Well Off

By: Graham Iddon


When the Barenaked Ladies released “If I Had a $1,000,000,” they could have considered themselves reasonably rich. And today? Well, there’s this inflation thing…
Content type(s): Blog posts Subject(s): Economy, Math, Social studies Grade level(s): Grade 07 / Secondary 1, Grade 08 / Secondary 2, Grade 09 / Secondary 3, Grade 10 / Secondary 4, Grades 11 and 12 / Secondary 5 and CEGEP
  • « Previous
  • 1
  • 4
  • 5
  • 6
  • 7
  • 8
  • 35
  • Next »
Go To Page

30 Bank Street
Ottawa, ON
K1A 0G9, CANADA
613‑782‑8914

  • Things to do

  • Plan your visit
  • Find educational resources
  • Search the Collection
  • Connect with us
  • Things to see

  • Canadian bank notes
  • Exhibitions
  • Blog
  • Videos
  • Things to know

  • Accessibility and special needs
  • Code of conduct
  • COVID-19 protocols
  • Privacy
●●
Bank of Canada Museum

Visit the Bank of Canada web site ›

We use cookies to help us keep improving this website.

Accept and continue