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How’re We Doing So Far?

By: Graham Iddon


September 12, 2017
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Really well, as a matter of fact

July First visitors around the Rocket Landing 2% interactive game.

“Key performance indicator.” That’s business lingo for measuring how well we’re doing. Unlike many of the Bank’s departments, it’s easy to measure the Museum’s success: visitor numbers. Not to brag (Ha, who am I kidding?) we had 2,823 people visit the Museum on Canada Day. The following Sunday and holiday Monday yielded a further 933 and 756 visitors, respectively. Visitorship has stayed extremely healthy since then, averaging between 350 and 400 visitors a day. For the month of July and the first three weeks of August, that adds up to just over 25,000 visitors (wow). As an unfair comparison, the Currency Museum (as the Museum used to be called) pulled in just under 9,000 visitors for the same period in 2012. I say “unfair” because Ottawa had an unprecedented influx of tourists this summer. There was just so much going on. One day this month we recorded a whopping 902 visitors when “La Machine” roared through the neighbourhood. So, it would seem that when a giant, fire-breathing mechanical dragon-horse battles a two-story-tall spider near the Museum, it’s a boost for our attendance numbers. Or maybe it was our fine display of share certificates that was the draw. There’s just no way to tell.

We could not have been better placed to take advantage of the huge Canada Day crowds.

"La Machine", the French street theatre and animatronic beast-makers, presented one of their spectacular shows in Ottawa this summer.

Complicating these straightforward statistics is the attendance we recorded at our information kiosk on both Canada Day and Colonel By Day. Together, the two events drew 4,300 people to the kiosk. If you add this to the visitors in July, nearly 30,000 people (from all over Canada and the world) know we are here and have taken an interest in us—if only a mere 25,000 actually visited the Museum. It’s all good, and we couldn’t be happier with our first few weeks of business.

Colonel By Day. The Rideau Canal is still a big attraction. Our booth is up behind the Bytown Museum on the hill.

The military presence at Colonel By Day was purely of the historical re-enactment variety.

Once again, the temporary tattoos were amazingly popular with kids.

One key feature of the Museum was not available during these few weeks: the gift shop. Every museum needs a gift shop; it’s a traditional part of a family visit, but ours wasn’t going to be ready for opening day. We opened the doors at 10:00 on August 22. OK, it wasn’t Black Friday at the mall, but a very respectable number of visitors perused the items on the shelves on what turned out to be a miserably rainy day. We hit our targets on the following two days.

So, what’s the key performance indicator for the gift shop? To have a respectable day, the number of transactions should equal 8 per cent of the number of visitors to the Museum. This sounds pretty paltry, but the gift shop is not mandated to turn a profit. Its purpose is more closely related to the Museum’s mandate. The gift shop is a last chance for visitors to ask questions and to solidify or broaden their experience. It’s one more space for conversations about the Bank and the economy and is considered an “experience augmentation.” However, we still want you to buy stuff!

The only cute stuffed animal you can buy here is one seen on our money. We don’t sell monkeys or bunnies.

We’ll even sell you some used money.

The priciest things in the shop are these hand-painted, cast-iron mechanical coin banks.

I will say again just how happy we are with our first few weeks of operation. The good reviews are rolling in, and we’re already well on our way to meeting our visitorship targets for 2017. Yay!

The worst review we saw was one star from a guy who reviewed us in May. Not bad for a closed museum!

We want to hear from you! Do you have an idea for a blog post you’d like to see?
Content type(s): Blog posts

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The Museum Blog

February 26, 2025

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February 11, 2025

Money’s metaphors

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Buck, broke, greenback, loonie, toonie, dough, flush, gravy train, born with a silver spoon in your mouth… No matter how common the expression for money, many of us haven’t the faintest idea where these terms come from.
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Photo, collage, a photograph and a drawing of an elderly White man in a high collar and old-fashioned suit.
The Bank of Canada Museum’s collection has a new addition: an artwork called Free Ride by Frank Shebageget. But why would a museum about the economy buy art?
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Rai: big money

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An item is said to have cultural value when it can be directly associated with the history, people, beliefs or rituals important to a society. It’s the same with a rai—its value can be greater depending upon who authorized it, who carved it and who subsequently owned it.
Content type(s): Blog posts Subject(s): Economy, Geography, History Grade level(s): Grades 11 and 12 / Secondary 5 and CEGEP
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Lessons from the Great Depression

By: Graham Iddon


A welfare coupon and piece of stock ticker tape over a 1930s black and white photo of unemployed men gathering to protest.
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Content type(s): Blog posts Subject(s): Financial literacy, History Grade level(s): Grade 09 / Secondary 3, Grade 10 / Secondary 4, Grades 11 and 12 / Secondary 5 and CEGEP
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Welcoming Newfoundland to Canada

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Newfoundland’s entry into Confederation marked the end of an era when Canadian provinces issued their own coins and paper money.
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New Acquisitions—2023 Edition

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It’s that time of the year again—the wrap-up of the Bank of Canada Museum’s annual acquisition program. Here are a few highlights of the latest additions to the National Currency Collection.
Content type(s): Blog posts
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Mo’ money, mo’ questions

By: Heather Montgomery


But what do you do with money once you have it? That’s for you to decide. A budget can really help. It will allow you to keep track of what you earn (income) and what you spend (expenses).
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Understanding cryptocurrencies

By: Graham Iddon


Un circuit imprimé d’un ordinateur avec des dizaines de circuits et un ventilateur.
Most of us are aware of them, but how much do we really understand about cryptocurrencies?
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A checkup on cheques

By: David Bergeron


Photo, a tabletop with several printed paper forms and hand-written documents plus a bank card.  
With the continuing rise of e-transfers and electronic payments, people have been predicting the death of the humble cheque for decades. But it hasn’t happened yet.
Content type(s): Blog posts
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