Say hello to our new logo
Corporate logos are everywhere. They are so prevalent and deceptively simple that we often don’t recognize that they are extraordinarily sophisticated little symbols that carry a disproportionate amount of communication responsibility. For good reason, logo design is an elite field of an already complex business; the brainiest of all graphic design. To quote legendary graphic designer Paul Rand:
The principal role of a logo is to identify, and simplicity is its means... Its effectiveness depends on distinctiveness, visibility, adaptability, memorability, universality, and timelessness.
That’s a tall order. It’s all about identity, and part of the process of rebuilding a museum like ours is to rebuild its identity. The logo is a key feature and becomes nearly as important as the design of the museum itself because the logo is often the first impression that people will get of it. If our sophisticated new museum has a logo that looks like it belongs on a box of breakfast cereal, we may have difficulty attracting an audience. Conversely, it is possible to have a logo that is too impressive, that promises too much. Mr. Rand speaks again:
A logo derives meaning from the quality of the thing it symbolizes, not the other way around.
In the case of our logo development, many questions needed to be answered. Does it reflect our content? Is it memorable? Is it unique? Will it work alongside the Bank of Canada logo? Does it evoke our building? Can it work in multiple sizes? Does it make me look fat? OK, that last one’s pretty low on the list, but all the demands made upon this humble little design are a bit mind-boggling.
This highly adaptable design can be tilted, shifted, stretched and overlaid in many different ways and colours for any number of uses.
And here it is. What do you think? Nice, eh? We like it. It’s a very flexible design and right now our graphics team is busy adapting it to a dozen different uses and formats. We believe it will serve us a long time and now we just have to make sure our new museum will be up to our logo’s standard. No problem there.
We want to hear from you! Do you have an idea for a blog post you’d like to see?
Content type(s):
Blog posts
The Museum Blog
September 2, 2021
Virtual Worlds. Real Economies.
By: Adam Young
The economies in modern, complex video games can teach gamers a lot about decision making and financial literacy.
Content type(s):
Blog posts
Subject(s):
Economics,
Social studies
Grade level(s):
Grade 09 / Secondary 3,
Grade 10 / Secondary 4,
Grades 11 and 12 / Secondary 5
August 19, 2021
Fur Trade Economics
Over its 350-year lifespan, the Hudson’s Bay Company has had an enormous impact on Canada’s economy and how the nation was settled.
Content type(s):
Blog posts
Subject(s):
Economics,
History,
Social studies
Grade level(s):
Grade 05,
Grade 06,
Grade 07 / Secondary 1,
Grade 08 / Secondary 2,
Grade 09 / Secondary 3,
Grade 10 / Secondary 4,
Grades 11 and 12 / Secondary 5
June 30, 2021
The house the Bank of Canada built
By: Graham Iddon
The Bank of Canada head office is two structures: the stone cube on Wellington Street and the glass structure that it is nestled into. Both are significant architectural landmarks.
Content type(s):
Blog posts
June 3, 2021
Value is in the Eye of the Consumer
By: Graham Iddon
Supply and demand is part of the very bedrock of an economy. It's what generates the price of any product or service.
Content type(s):
Blog posts
Subject(s):
Economics,
Financial literacy,
Social studies
Grade level(s):
Grade 07 / Secondary 1,
Grade 08 / Secondary 2,
Grade 09 / Secondary 3,
Grade 10 / Secondary 4,
Grades 11 and 12 / Secondary 5
