Say hello to our new logo
Corporate logos are everywhere. They are so prevalent and deceptively simple that we often don’t recognize that they are extraordinarily sophisticated little symbols that carry a disproportionate amount of communication responsibility. For good reason, logo design is an elite field of an already complex business; the brainiest of all graphic design. To quote legendary graphic designer Paul Rand:
The principal role of a logo is to identify, and simplicity is its means... Its effectiveness depends on distinctiveness, visibility, adaptability, memorability, universality, and timelessness.
That’s a tall order. It’s all about identity, and part of the process of rebuilding a museum like ours is to rebuild its identity. The logo is a key feature and becomes nearly as important as the design of the museum itself because the logo is often the first impression that people will get of it. If our sophisticated new museum has a logo that looks like it belongs on a box of breakfast cereal, we may have difficulty attracting an audience. Conversely, it is possible to have a logo that is too impressive, that promises too much. Mr. Rand speaks again:
A logo derives meaning from the quality of the thing it symbolizes, not the other way around.
In the case of our logo development, many questions needed to be answered. Does it reflect our content? Is it memorable? Is it unique? Will it work alongside the Bank of Canada logo? Does it evoke our building? Can it work in multiple sizes? Does it make me look fat? OK, that last one’s pretty low on the list, but all the demands made upon this humble little design are a bit mind-boggling.
This highly adaptable design can be tilted, shifted, stretched and overlaid in many different ways and colours for any number of uses.
And here it is. What do you think? Nice, eh? We like it. It’s a very flexible design and right now our graphics team is busy adapting it to a dozen different uses and formats. We believe it will serve us a long time and now we just have to make sure our new museum will be up to our logo’s standard. No problem there.
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The Museum Blog
June 6, 2014
Becoming a Collector III
By: Graham Iddon
For you as the steward of your collection, your aim is to preserve the items as best as you can by protecting them from further deterioration. The pros call this preservation.
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May 26, 2014
The Adventure of Exhibit Planning IV
By: Graham Iddon
This exhibition is about engravers, production processes and the beauty of postage stamps and bank notes. In the previous episode of this series we talked about the process surrounding securing the bank notes for this exhibition and how it had to take into account both the needs of the exhibition team and the concerns of the collections department.
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May 20, 2014
Becoming a Collector II
By: Graham Iddon
So now you’ve decided that collecting currency is far more fascinating than collecting 14th Century Flemish altar paintings and have begun to accumulate some items. Good for you, those paintings are a bother to dust and currency is far easier to take care of.
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May 12, 2014
Becoming a Collector I
By: Graham Iddon
Collecting things is a very common human urge. Be they matchbooks, pop bottles or 17th century Flemish altar paintings, owning large numbers of the same type of thing is a fascinating pastime for many of us.
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