Say hello to our new logo
Corporate logos are everywhere. They are so prevalent and deceptively simple that we often don’t recognize that they are extraordinarily sophisticated little symbols that carry a disproportionate amount of communication responsibility. For good reason, logo design is an elite field of an already complex business; the brainiest of all graphic design. To quote legendary graphic designer Paul Rand:
The principal role of a logo is to identify, and simplicity is its means... Its effectiveness depends on distinctiveness, visibility, adaptability, memorability, universality, and timelessness.
That’s a tall order. It’s all about identity, and part of the process of rebuilding a museum like ours is to rebuild its identity. The logo is a key feature and becomes nearly as important as the design of the museum itself because the logo is often the first impression that people will get of it. If our sophisticated new museum has a logo that looks like it belongs on a box of breakfast cereal, we may have difficulty attracting an audience. Conversely, it is possible to have a logo that is too impressive, that promises too much. Mr. Rand speaks again:
A logo derives meaning from the quality of the thing it symbolizes, not the other way around.
In the case of our logo development, many questions needed to be answered. Does it reflect our content? Is it memorable? Is it unique? Will it work alongside the Bank of Canada logo? Does it evoke our building? Can it work in multiple sizes? Does it make me look fat? OK, that last one’s pretty low on the list, but all the demands made upon this humble little design are a bit mind-boggling.
This highly adaptable design can be tilted, shifted, stretched and overlaid in many different ways and colours for any number of uses.
And here it is. What do you think? Nice, eh? We like it. It’s a very flexible design and right now our graphics team is busy adapting it to a dozen different uses and formats. We believe it will serve us a long time and now we just have to make sure our new museum will be up to our logo’s standard. No problem there.
We want to hear from you! Do you have an idea for a blog post you’d like to see?
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The Museum Blog
July 28, 2014
Becoming a Collector V
By: Graham Iddon
Suppose you walk into a bar frequented by currency collectors and in an attempt to join in you refer to a ‘planchette’ as a ‘rosette’ (beer mugs hit the tables and the pianist stops playing). This could be pretty humiliating and you’ll probably never be able to go to that bar again, at least not on numismatic night.
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July 21, 2014
Becoming a Collector IV
By: Graham Iddon
Now that you have a grasp of preservation techniques for coins, you might want to familiarize yourself with the finer points of their anatomy. It is all part of your numismatic education and besides, you need to be informed and sound informed when you are buying coins at flea markets or coin fairs.
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July 7, 2014
Museum Reconstruction - Part 3
By: Graham Iddon
Though naturally we are aware that the former Museum space is being gutted, the reality of seeing it empty is still pretty strange for most of us here. In the last blog of this series we showed you the empty cafeteria space that will become the new Museum, as well as some images of the old Museum as it was at the time: stuffed with odds and ends of exhibit cases, the occasional display still on the walls.
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June 23, 2014
CENTimental Journey
By: Graham Iddon
With all the blogging we’ve been doing for Voices from the Engraver, you’d think we had nothing else on our exhibition plate. We do, actually, and it’s called CENTimental Journey. This temporary exhibition, hosted at the Canadian Museum of History, walks you through more than 150 years of the Canadian 1 cent piece.
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