Say hello to our new logo
Corporate logos are everywhere. They are so prevalent and deceptively simple that we often don’t recognize that they are extraordinarily sophisticated little symbols that carry a disproportionate amount of communication responsibility. For good reason, logo design is an elite field of an already complex business; the brainiest of all graphic design. To quote legendary graphic designer Paul Rand:
The principal role of a logo is to identify, and simplicity is its means... Its effectiveness depends on distinctiveness, visibility, adaptability, memorability, universality, and timelessness.
That’s a tall order. It’s all about identity, and part of the process of rebuilding a museum like ours is to rebuild its identity. The logo is a key feature and becomes nearly as important as the design of the museum itself because the logo is often the first impression that people will get of it. If our sophisticated new museum has a logo that looks like it belongs on a box of breakfast cereal, we may have difficulty attracting an audience. Conversely, it is possible to have a logo that is too impressive, that promises too much. Mr. Rand speaks again:
A logo derives meaning from the quality of the thing it symbolizes, not the other way around.
In the case of our logo development, many questions needed to be answered. Does it reflect our content? Is it memorable? Is it unique? Will it work alongside the Bank of Canada logo? Does it evoke our building? Can it work in multiple sizes? Does it make me look fat? OK, that last one’s pretty low on the list, but all the demands made upon this humble little design are a bit mind-boggling.
This highly adaptable design can be tilted, shifted, stretched and overlaid in many different ways and colours for any number of uses.
And here it is. What do you think? Nice, eh? We like it. It’s a very flexible design and right now our graphics team is busy adapting it to a dozen different uses and formats. We believe it will serve us a long time and now we just have to make sure our new museum will be up to our logo’s standard. No problem there.
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The Museum Blog
August 5, 2016
New Acquisitions
By: David Bergeron
When I was a kid, I liked going to Canadian Tire with my dad because he gave me the Canadian Tire money that he would receive along with his change.
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Blog posts
June 27, 2016
Repairing Steel Dies
Before they were to be placed in collection storage, these broken dies were evaluated for further conservation treatment. Ultimately, the decision was made to repair the breaks.
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Blog posts
June 15, 2016
New Acquisitions
By: Paul S. Berry
In May 2013, staff of the Bank of Canada Museum visited BABN and were able to select for the National Currency Collection more than 650 steel dies (small, engraved metal or “intaglio” plates) and other production tools formerly used by the company to prepare the intaglio printing plates.
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May 24, 2016
A bank NOTE-able Woman II
By: Graham Iddon
On 15 April, the public consultation to select an iconic Canadian woman to appear on a bank note closed. Over 26,000 nominations were received following the Bank of Canada’s open call—a great success.
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