Say hello to our new logo
Corporate logos are everywhere. They are so prevalent and deceptively simple that we often don’t recognize that they are extraordinarily sophisticated little symbols that carry a disproportionate amount of communication responsibility. For good reason, logo design is an elite field of an already complex business; the brainiest of all graphic design. To quote legendary graphic designer Paul Rand:
The principal role of a logo is to identify, and simplicity is its means... Its effectiveness depends on distinctiveness, visibility, adaptability, memorability, universality, and timelessness.
That’s a tall order. It’s all about identity, and part of the process of rebuilding a museum like ours is to rebuild its identity. The logo is a key feature and becomes nearly as important as the design of the museum itself because the logo is often the first impression that people will get of it. If our sophisticated new museum has a logo that looks like it belongs on a box of breakfast cereal, we may have difficulty attracting an audience. Conversely, it is possible to have a logo that is too impressive, that promises too much. Mr. Rand speaks again:
A logo derives meaning from the quality of the thing it symbolizes, not the other way around.
In the case of our logo development, many questions needed to be answered. Does it reflect our content? Is it memorable? Is it unique? Will it work alongside the Bank of Canada logo? Does it evoke our building? Can it work in multiple sizes? Does it make me look fat? OK, that last one’s pretty low on the list, but all the demands made upon this humble little design are a bit mind-boggling.
And here it is. What do you think? Nice, eh? We like it. It’s a very flexible design and right now our graphics team is busy adapting it to a dozen different uses and formats. We believe it will serve us a long time and now we just have to make sure our new museum will be up to our logo’s standard. No problem there.
The Museum Blog
The Adventure of Exhibit Planning VIII
By: Graham Iddon
On this trip, we were all excited to see the 8-foot-tall wooden panels with the full copy printed directly onto them. Using a new process, staff of the exhibition fabrication department at the Sherbrooke Nature and Science Museum have produced some very impressive results.
The Adventure of Exhibit Planning VII
An exhibition fabrication company was finally selected by the Museum to produce the upcoming “Voices from the Engraver” travelling exhibition. It’s all very exciting.
New Acquisitions
By: Raewyn Passmore
The recent additions to the National Currency Collection described below are from very different parts of the world and are between 1500 and 2500 years old.
The Big Nickel
By: Paul S. Berry
The commemorative 1951 5 cent piece was issued to mark the 200th anniversary of the naming of nickel and its isolation as an element. Recently, I had the great pleasure to participate in the Big Nickel anniversary festivities and give a talk about the design competition for the 1951 5 cent coin.