Skip to content
  • FR
FR
  • About us
    Building, illuminated glass towers on either side of an old, square, stone building.

    About us

    We're here to help you understand what the Bank of Canada does and how it matters to you.

    About the Bank of Canada

    Find out what the Bank does, who runs the Bank and how it is separate from the political process.

    Connect with us

    We’d love to hear from you! Contact us by email, phone or mail—or join us on social media.

  • Visit

    Visit

    • Plan your visit
    • Accessibility and special needs
    • Code of conduct
    • COVID-19 protocols

    Sensory Sundays

    We’re turning down the lights and the volume for our sensory-sensitive visitors—explore the Museum using more than eyes and ears.

    Connect with us

    We’d love to hear from you! Contact us by email, phone or mail—or join us on social media.

  • Explore

    Exhibitions

    • Permanent exhibition
    • Special exhibitions
    • Travelling exhibitions
    • Past exhibitions

    Blog

    Collection

    • About the Collection
    • Collection Services
    • Canadian Bank Notes Series
    • Search the Collection

    New acquisitions—2024 edition

    Bank of Canada Museum’s acquisitions in 2024 highlight the relationships that shape the National Currency Collection.

  • Learn

    Learn

    • Activities and games
    • Education blog
    • External resources
    • Lesson plans
    • School programs
    • Video discussion guides
    • Upcoming webinars

    Entrepreneurship: Kids edition

    Learn from the experiences of successful young entrepreneurs, then create your own business model and pitch your business.

    You are the economy

    A set of six lessons to explore economics with your students.

  • Home
  • The Museum Blog

Lessons from the Great Depression

By: Graham Iddon


April 18, 2024
Share this page on Facebook
Share this page on Facebook
Share this page on X
Share this page on X
Share this page on LinkedIn
Share this page on LinkedIn
Share this page on Google Classroom Created with Sketch.
Share this page on Google Classroom
Share this page by email
Share this page by email

The Great Depression was a turning point in economic history—when the nature of money and how it is regulated changed forever.

The 1920s: Economies fueled by optimism

After the Allied victory in the First World War, a giddy economic confidence was growing everywhere in Canada and the United States. Modern technologies such as kitchen appliances, radios and cars were flooding the market—and all within reach of an eager population through the magic of credit.

Tag, metal, silver colour, hole at top, number along bottom, lion holding a coat of arms.

Before the advent of universal credit cards, a shopper could buy now and pay later with a credit account at a store. They would just need to show their numbered credit token.
Source: charge token, Gimbel Brothers, New York, USA, 1920 | NCC 2006.92.3

Credit also made it possible for the average person to buy into the red-hot stock market “on margin”—basically buying a stock with a loan. This meant a consumer could buy stocks at 40%, 30% or even 10% of their value, paying off the loan when the stocks sold for the enormous profits promised by brokers. By 1929, 40% of US consumer debt was being used to purchase stocks. Thousands of Canadians also spent all they could to get on board the stock market gravy train. There was widespread faith in a golden future of prosperity, and the markets soared.

Certificate, elaborate geometric patterned frame, allegory of commerce and harvest.

When these shares for a Canadian grocery store chain were purchased in 1929, they were nearing their peak value. That would change dramatically five months later.
Source: 100 shares, certificate, Dominion Stores Ltd, Canada, 1929 | NCC 2016.9.3

1929: The bubble

An economic bubble is a buying cycle with a steep and constant price rise followed by an often-sudden vertical drop—like the expanding and bursting of a bubble. People buy into investment bubbles are speculating: buying items such as stocks believing that prices will continue to rise and provide them with an attractive profit upon selling. And so long as the supply of items stays fixed, the more buyers there are, the higher the value rises—and the longer people hold off selling. It’s a self-fulfilling prophecy with a devastating ending. By the late summer of 1929, the US and Canadian stock markets had long since become textbook economic bubbles. Many chose to believe that this rocketing stock market was a clear reflection of a healthy, booming economy. It wasn’t.

Every age has its peculiar folly: Some scheme, project, or fantasy into which it plunges, spurred on by the love of gain, the necessity of excitement, or the force of imitation.

Charles Mackay, Extraordinary Popular Delusions and the Madness of Crowds

The reality behind the bubble

The greater world of the 1920s was actually in pretty rough shape. Recovering from the First World War, Europe was flat on its back, and many nations had raised tariffs to protect their domestic production. World-wide, prices for most commodities were down, and global trade was in a slump.

Bank note, no images, orange fading into green background, lots of type.

After the First World War, Allied nations forced Germany to pay for wartime expenses in gold. To do so, Germany printed tonnes of bank notes like this one. By the 1920s, Germany had out-of-control hyperinflation and notes like this were worthless.
Source: 50 billion marks, Germany, 1923 | NCC 1966.87.120

At home, Canada’s lumber, coal and wheat producers were having a hard time finding markets. To make matters worse, during the summer of 1929, the eight-year-long drought that would soon devastate the Prairies had begun. In the cities, wages had stagnated, and household debt was spiraling ever higher. All those cars, radios and washing machines had no offshore markets, and much of what North America could buy, it bought on credit. Something had to give.

The Great Crash

And something did give. In the autumn of 1929, stocks from big, reliable companies began to falter. The signs were telling stockholders it was time to sell. Brokers began to sell, and stock prices across all sectors started to drop significantly. Panicked selloffs followed pushing prices further down, encouraging even more selling. The bubble was bursting. By October 29th, at the end of several days of intense buying and selling, US$25 billion (US$450 billion today!) in personal wealth had simply evaporated from the New York Stock Exchange. The same thing happened in the Canadian exchanges. And all those hapless folks who bought stocks on margin? They had nothing to show for their investments but debt.

Strip of rough paper with typed words and numbers.

Wired up to telegraph services, a ticker tape machine would constantly type out the latest stock prices. During the 1929 stock market crash, trading was so frenzied that the machines couldn’t keep up, and many trades were made based on old information.
Source: ticker tape, Canada, 1930 | NCC 2019.22.4

The great fallout

If you imagine the economy as a forest, the stock market is only one tree of many. But when that tree fell in 1929, it pulled down a whole lot of other trees with it. The commercial banks that Americans used every day were heavily invested in the stock market, something that is now illegal. Also, US banks were a fragile collection of small and disconnected independents. As they began to fail, people panicked and attempted to pull their savings from even healthy banks, causing more failures. Over 9,000 US banks would fail. Although not a single Canadian bank failed, the US was, and is, our biggest trading partner, so the effects of US failures reached deep into our economy. Credit disappeared overnight, forcing businesses to close. Unemployment soared on both sides of the border and civil unrest was on the rise.

Photo, black and white, men marching in the streets of a city holding signs.

Demonstrations by the unemployed, like this one in Toronto, were often considered to be provoked by communists—and demonstrators were met with force, sometimes violently.
Source: the Toronto Star, Library and Archives Canada, around 1930 | C-029397

As a recession ramped up, prices for everything, including food and fuel, fell further, driving Canada’s agricultural and resource sectors into the ground. Saskatchewan, experiencing the lowest grain prices in history, lost 90% of its income in two years. By 1933, Canada’s gross national product had fallen by more than 40%, and 20% of the labour force was out of work. And there was hardly any support for unemployed workers. Homelessness and poverty became the norm for many thousands of Canadians.

Collage, black and white photo of four men sharing a bed with, inset, a yellowed ticket for accommodation.

The federal government pushed responsibility for the welfare of its population onto municipal and provincial governments—many of which went bankrupt.
Source: 1 night accommodation, welfare ticket, Edmonton, Alberta, Canada | NCC 1975.47.6 Radio-Canada, Library and Archives Canada, around 1936 | C-013236

Obstacles to relief

One of the biggest restraints to solving the crisis on either side of the border was the gold standard. At that time, the amount of money in a nation’s economy was tied directly to how much gold it had in its vaults, and anybody holding cash could exchange it for actual gold. So, for a government to find the money to create jobs, it needed more gold. And in the United States, some of those gold reserves were heading overseas because foreign holders of American currency were panicking and converting their cash to gold. So, the US Federal Reserve Bank pushed interest rates higher and higher, boosting the value of the dollar to discourage investors from converting it to gold. This would help keep the gold at home. But raising interest rates also choked off credit that could have revitalized the economy. This process was actively making the Great Depression worse and did so throughout the 1930s.

Photo, black and white, men with shovels on a dirt road.

Canadian Prime Minister R.B. Bennett introduced some make-work projects and work camps. Remotely located, these were more like prison camps. Workers such as this road crew near Kimberley, BC earned 20¢ an hour. ($4.00 today)
Source: Department of National Defence, Library and Archives Canada, 1930s | PA-036089

Getting around the obstacles

The modern practice of governments spending money in times of recession was a shocking idea to most politicians of the 1930s. This practice reflects the theories of economist John Maynard Keynes: If a slump occurs, spending falls and a recession follows. Therefore, to get out of a slump, spend. This is just what American President Franklin Delano Roosevelt did in his economic solution package of 1933. Called the “New Deal,” it created jobs and got money moving again. He also suspended the gold standard. The Federal Reserve Bank’s consistent rate hikes still hindered the money flow, and the New Deal wasn’t able to turn things around completely, but light began to shine at the end of the tunnel.

In Canada, Prime Minister Richard Bedford Bennett proposed a similar scheme in time for the 1935 election. It included welfare, minimum wage and large public spending. However, provincial governments saw the proposal as a threat to their authority, and most of the plan was defeated in the courts. But one of the surviving recommendations was for a central bank to regulate the economy. And, in 1935, the Bank of Canada was born.

Photo, black and white, building site, workers lowering a large rectangle of stone from a crane in front of two formally dressed men.

Prime Minister William Lyon Mackenzie King and Bank of Canada Governor Graham Towers at the cornerstone ceremony for the new Bank headquarters. Though the Bank began under King’s watch, it was really an initiative of R. B. Bennett.
Source: Bank of Canada Archives, 1937, BCP 301-12

Over the following years, the Bank was to provide stability for our banking system. Canada had gone off the gold standard during the First World War and did so again in 1931. The Bank continued to distance itself from what was a restrictive and outdated system. This freed up credit but there was little the Bank could do to solve many of the underlying problems of the Great Depression. Overseas markets for our products remained flat, as did prices.

Photo, black and white, landscape, prairies, drifts of dirt shaped like desert dunes.

In a brutal coincidence, the Great Crash occurred at the beginning of the Dust Bowl, a long era of drought on the Prairies. Agriculture was further devastated by low prices and low production—an economic as well as human disaster.
Source: Library and Archives Canada, 1930–34 | e010963445

And drought continued to rage on and off throughout the Prairies until the summer of 1937—holding back a recovery in Canada. Hundreds of thousands of farms failed and were repossessed or abandoned. Significant portions of the West’s populations migrated out of the Prairies or to the cities.

Sadly, it took one of the greatest human catastrophes in history to finally motivate spending and end the Great Depression: the Second World War.

Lessons learned

Though it is still debated, for most historians, the Great Crash is no longer solely blamed for the Great Depression. It was certainly a catalyst, but governments’ inability to cope with its aftermath is now widely regarded as having caused the continued conditions of the Great Depression. What the stock market crash of 1929 did was starkly reveal the weaknesses of economic systems that had evolved from the unregulated capitalism of the late 19th century. Most of the men running the power structures of the early 20th century didn’t have the foresight, flexibility, or innovative thinking to avoid a world-wide depression. Nowadays, it’s a very different picture.

Though naturally it is debated, current thinking says that we cannot expect an economy to simply take care of itself, or for financiers and brokers to police themselves, either. Yes, an economy can function like a theoretical machine—but only when it’s regulated and operated carefully with an eye on the humanity involved.

…human decisions affecting the future, whether personal or political or economic, cannot depend on strict mathematical expectation…

John Maynard Keynes
Photo, black and white, middle-aged white man with moustache in an armchair holding a book.

John Maynard Keynes was a British economist who favoured government intervention to relieve long-term unemployment. His ideas seriously challenged the economic thinking of the 1930s. Though there are many critics of his theories, he remains an influence.
Source: United Press International

What Mr. Keynes meant was that when we think about the economy, we must also consider all the needs, wants and temptations of people—all those human vulnerabilities that deeply affect an economy yet are so very difficult to account for. So, periodic economic upsets will continue to happen in new and unexpected ways, and authorities will need to be flexible and long-sighted when they step in to resolve them.

A depression could have occurred in the aftermath of the 2008 sub-prime mortgage crisis or even the COVID-19 pandemic. But it didn’t. Yes, the resolutions to those upsets involved painful financial sacrifices, greater burdens of debt and fears for the future. But as for that lost decade of hunger, deprivation and hopelessness, anger, and dreams of a new order, it’s comforting to know that it’s unlikely we’ll experience anything quite like that again.

Content type(s): Blog posts
Subject(s): Financial literacy, History
Grade level(s): Grade 09 / Secondary 3, Grade 10 / Secondary 4, Grades 11 and 12 / Secondary 5 and CEGEP
We want to hear from you! Do you have an idea for a blog post you’d like to see?

Subscribe to The Museum Blog
The Museum Blog

New acquisitions—2024 edition

Bank of Canada Museum’s acquisitions in 2024 highlight the relationships that shape the National Currency Collection.

Money’s metaphors

Buck, broke, greenback, loonie, toonie, dough, flush, gravy train, born with a silver spoon in your mouth… No matter how common the expression for money, many of us haven’t the faintest idea where these terms come from.

Photo, collage, a photograph and a drawing of an elderly White man in a high collar and old-fashioned suit.

Treaties, money and art

The Bank of Canada Museum’s collection has a new addition: an artwork called Free Ride by Frank Shebageget. But why would a museum about the economy buy art?

30 Bank Street
Ottawa, ON
K1A 0G9, CANADA
613‑782‑8914

  • Things to do

  • Plan your visit
  • Find educational resources
  • Search the Collection
  • Connect with us
  • Things to see

  • Canadian bank notes
  • Exhibitions
  • Blog
  • Videos
  • Things to know

  • Accessibility and special needs
  • Careers
  • Code of conduct
  • COVID-19 protocols
  • Privacy
  • Social media
●●
Bank of Canada Museum

Visit the Bank of Canada web site ›

We use cookies to help us keep improving this website.

Accept and continue